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It's a paradox. The website is rapidly become the publisher's most important tool for publicising and promoting books- yet so many publisher websites were not built with these simple goals in mind:
- Publicize books
- Promote sales
- Make money
And not necessarily in that order!
LinkBaton helps Publishers do all of these things.
Publicize Books
The LinkBaton system can help you push your book catalog onto the web. LinkBaton includes a database of over one million items, browsable by ISBN. Indexing robots from search engines such as Google, Northern Light, Alta Vista, Inktomi and Excite are crawling our database constantly, and over 100,000 users from all over the world have used our catalog. You can enhance your presence, and thus your sales, by submitting your catalog to us in XML format. LinkBaton has joined with Adobe
Systems , Amazon.com, BarnesandNoble.com, BookSense, Bowker,
Cambridge University Press, Columbia University Press, Houghton Mifflin,
Baker & Taylor, Ingram Book Company, Library of Congress,
McGraw-Hill, MUZE, OCLC, Paladin Press,
Time-Warner Trade Publishing , John Wiley and others to support the ONIX XML standard. To find out more about LinkBaton data submission, please send e-mail to info@openly.com
Promote Sales
LinkBaton links help to promote sales by making it quick and easy for your website visitors to move instantly to ISBN-specific web pages at 30 book destinations, including Amazon.com, Barnes & Noble, Booksense, and a number of international destinations. By giving your visitor a multitude of choices, you make it more likely that they'll make a purchase.
Make Money
Most on-line merchants not only encourage linking to their site, they also pay referral commissions!
The LinkBaton Conductor Program for Affiliates takes care of the headaches and complexities of making affiliate links, and lets you earn affiliate revenue from multiple affiliate programs with one link.
The conductor program has the added benefit of making your links "stickier". You can add custom graphics and back-links to integrate the LinkBaton book strip into the look of your site and to help users get back to your site from their link destination.
Learn More...
Ordinary hyperlinks take people from one web page to another. LinkBatons are "links that learn.. while you earn" about the destinations your online patrons prefer, assisting their navigation to bookstores and shopping robots. LinkBatons are simple to use on any publisher web site, adding value through personalization. These user-friendly links generate revenue without giving your site the smack of over-commercialism.
LinkBaton is what we call an intelligent network technology, because it lets your patrons use standard web browsers with no plug-ins needed. LinkBaton puts a thin navigation strip at the top of the user's browser window, enabling easy navigation to multiple destinations, as well as back to the originating site. Each time a user clicks on a LinkBaton, the LinkBaton system remembers what he or she likes and invisibly directs the user to a book specific page at the destination they used previously.
Today's Internet e-commerce is fueled by identification systems such as ISBN, UPC and recently, DOI. Anything that can be identified can be linked with a LinkBaton.
With over 40 years of combined experience in technology and publishing, the staff of Openly Informatics, the creators of LinkBaton, has created a truly novel technology direction for increasing sales for the publishing industry by enabling sites to increase and enhance the "user purchasing experience."
Benefits for your publishing company:
- Allows users to locate (directly or indirectly) and purchase your books in a online environment
- Generates revenue through affiliate programs (estimated by Forrester Research to represent approx. 21% of web site revenue) Promotes buying online with established retail sites, such as (B&N and Amazon)
- Utilizes ISBN, UPC, and DOI referencing with next generation linking technology
- Supports user preferences on returning visits and thus accelerates navigation to your books and publications
- Increases the probability of securing sales transactions with over 30 online book destinations for users to choose from
According to a Business Week* article, "The population is aging and getting more educated -- two demographic trends that lead to more book buying...15% of book buying will migrate online, where... Amazon will maintain its dominant sales position." LinkBaton technology promotes this trend to faster and easier sales.
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