Brand Equity & Advertising : Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) ( ISBN: 0805812849 )

 

Book informaion links: Brand Equity & Advertising : Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)


ISBNTitle
0805812849 Brand Equity & Advertising : Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
Aaker, David A. (Edt)/ Biel, Alexander L. (Edt)/ Aaker, David A. Paperback

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