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Ordinary hyperlinks take people from one web page to another. LinkBatons are "links that learn.. while you earn" about the destinations your online patrons prefer, assisting their navigation to bookstores, shopping robots, and other libraries. LinkBatons are simple to use on any library web site, adding value through personalization and localization. These user-friendly links ultimately generate revenue that can be directed toward your cash flow or to charitable organizations.
Today's Internet e-commerce is fueled by identification systems such as ISBN, UPC and recently, DOI. Anything that can be identified can be linked with a LinkBaton. LinkBaton has a deep application to electronic libraries, defined broadly. Academic and corporate libraries today obtain the majority of their electronic full text content from a variety of aggregators. Hyperlinks to these types of content from the Internet at large is at present difficult or impossible... until now. Soon, LinkBatons will make it possible for content sites all over the Internet to make links to a user's local library or favorite web site.
With over 40 years of combined experience in technology and publishing, the staff of Openly Informatics, the creators of LinkBaton, has created a truly novel technology direction for increasing sales for the publishing industry by enabling sites to increase and enhance the "user purchasing experience."
LinkBaton is what we call an intelligent network technology, because it lets your patrons use standard web browsers with no plug-ins needed. Patrons will be able to purchase your books and publications online or browse book-related content from more than 20 different services (Amazon, Barnes&Noble, Borders, etc.) using library, commercial, and many other web sites. Each time a user clicks on a LinkBaton, the LinkBaton system remembers what he or she likes and invisibly directs the user to a book specific page at the destination they used previously.
Users can change their selected destinations at any time in their own pop-up window. Opportunities exist for your books to be featured on these user's "My LinkBatons" shortcut page which, for example, can offer similar or related books, to the subject they had "LinkBaton'ed" to prior. This head to head feature can potentially increase the sales of your books versus your competitors at any of the various e-retailer's sites.
Benefits for your publishing company:
- Allows users to locate (directly or indirectly) and purchase your books in a online environment
- Generates revenue through affiliate programs (estimated by Forrester Research to represent approx. 21% of web site revenue) Promotes buying online with established retail sites, such as (B&N and Amazon)
- Utilizes ISBN, UPC, and DOI referencing with next generation linking technology
- Supports user preferences on returning visits and thus accelerates navigation to your books and publications
- Increases the probability of securing sales transactions with over 20 online book sellers for users to choose from
- Increases brand awareness
According to a Business Week* article, "The population is aging and getting more educated -- two demographic trends that lead to more book buying...15% of book buying will migrate online, where... Amazon will maintain its dominant sales position." LinkBaton technology promotes this trend to faster and easier sales. Call us and see how our solution can increase your revenues.
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